Our story

Pretty Mama was born in 2018.

Pretty Mama is co-owned by two sisters, Alex (left) a Fashion graduate, full-time working mum and the lingerie designer and Jenny (right), Law with Business graduate at Northumbria University, who leads in marketing and business development. We are a mum-focused, feminine maternity brand.

‘When I was pregnant with my daughter 4 years ago I really struggled to find any pretty nursing lingerie and clothing. I went from having beautiful, feminine lingerie and outfits to really plain, boring and frumpy bras and tops. My body had changed so much during pregnancy and the maternity wear really lacked in boosting my post birth body confidence during this amazing bonding experience with my daughter. I want all our customers who orders our products to feel beautiful, confident, comfortable and amazing – because you are!’

We hope you love our products as much as we do!

Love PM x