Our story

Pretty Mama was born in 2018.

Pretty Mama is co-owned by two sisters, Alex a fashion graduate, full-time working mum and the lingerie designer and Jenny, final year Law & Business student at Northumbria, who leads in marketing and business development. We are a mum-focused, feminine maternity underwear brand. We provide a solution to the existing problem within the maternity lingerie sector, that many pregnant and breastfeeding mums face. We offer a wider range of cup sizes and smaller back sizes, as well as being beautiful, comfortable and high quality. We provide mums with a choice which is positively impacting on women’s wellbeing, mental health and confidence during and after pregnancy. 

‘When I was pregnant with my daughter 3 years ago I really struggled to find any pretty nursing bras – with matching briefs. I went from having beautiful, feminine, lingerie to really plain, boring ‘nana’ bras as I would call them. My body had changed so much during pregnancy and the lingerie really lacked in boosting my post birth body confidence during this amazing bonding experience with my daughter. I want every one of our customers who orders our products to feel beautiful, confident, comfortable and amazing – because she really is!’

We hope you love our products as much as we do!

Love PM x