Our Ethos 1

Times have changed, with today’s knowledge of fast fashion, we are proud to say Pretty Mama has joined the movement to be a better, more sustainable fashion brand, selling quality fair priced maternity clothing and by doing so, sustaining jobs in the UK’s textile manufacturing sector.


Pretty Mama celebrates delivering the finest quality UK-produced investment maternity pieces that last a lifetime, even after your nursing journey has come to an end. The sustainable collection is designed, hand-cut and made within the UK, our newly launched nursing jumpers are made using recycled materials, our nursing lingerie is made using dead stock material which means that they are limited and once they are gone, they are gone!


Our Ethos 2


Choosing recycled packaging products is a positive step towards helping the environment and reduce the amount of waste which would otherwise go to landfill. We have thought sustainably about every single element of our packaging so please remember most of the packaging materials is recyclable, so try to reuse, recycle or compost it if you can!

Our jumper and lingerie boxes are made from recycled materials and can be fully recycled throughout the UK (where features such as magnets would need removing before recycling).

Our jumper mailing bags are made from 100% recycled material, a more sustainable packaging solution that reduces environmental impact as they are a recyclable product manufactured from Low Density Polyethylene (LDPE). These boxes can also be recycled and converted into a new product, therefore helping to save material, reduce waste and lower greenhouse gas emissions. Our lingerie mailing bags are made from potato starch, these bags are completely biodegradable and compostable.

Our beautiful, printed ribbons are made from 100% post-customer waste plastic in the form of PET plastic bottles. These can be recycled with clothing and textiles either through a bag collection scheme or in bins at household waste recycling centres.

Our invoices are made from recycled paper and are recyclable, further we use 100% recycled tissue paper which has been produced from sustainable sources.