Our Conscious Impact 


Times have changed. With today’s knowledge of fast fashion, we are proud to say Pretty Mama has joined the movement to be a better, more sustainable fashion brand. Although we have just launched, we have already been researching and implementing a sustainable way of working; from our manufacturing to recycling.

Did you know?

At every stage of creating Pretty Mama, we have sourced locally and within the UK. We are proud to say that our lingerie is UK designed and every piece is hand-cut and made wholly within Great Britain.

Pretty Mama uses limited and dead stock material. This does mean that our materials are limited and once they are gone, they are gone!

Our Packaging


Currently being used are an eco-friendly alternative to the usual fashion industry’s polythene bags. Made from potato starch, these bags are completely biodegradable and compostable.
In addition to our grey mailers which are equally as kind to the environment as they have already been recycled and made again.

We have used recycled tissue paper which each product is wrapped up in. Recycled paper for our receipts and all other packaging can be recycled.