design registered v shape zips for discreet Breastfeeding

about us

Pretty Mama was founded by two sisters and is the brand you always wanted but could never quite find – affordable, well-made maternity clothing with sustainable styles, without the need to compromise on style or comfort, a certain that customers will be able to use and love for a long time after your nursing journey is over. 

Our UK manufactured products are made with purpose and respect for the environment with a mission to influence positive change within our industry. 

We hope you love our products as much as we do!

MORE ABOUT US

Instagram

Many of you know our story by now but to all our new followers or those who have only just discovered us… 👋🏼We are Alex & Jenny, Co-Founders of this wonderful little brand and sisters from the North East, UK.We started Pretty Mama back in 2017 when I was pregnant with my little Angel pie Isabelle, although we didn’t launch until April 2020.Pretty Mama was born when I struggled to find breastfeeding friendly clothing that would compliment my style as a mid 20 year old mama. There was a clear gap in the market so we decided to create a brand to fill the gap! Just over 2 years on from launch we have expended our range of products and have so much to look forward to this year in growing our brand, and it’s all thanks to you - our amazing customers and followers for supporting us! We love you all 🥰
Many of you know our story by now but to all our new followers or those who have only just discovered us… 👋🏼We are Alex & Jenny, Co-Founders of this wonderful little brand and sisters from the North East, UK.We started Pretty Mama back in 2017 when I was pregnant with my little Angel pie Isabelle, although we didn’t launch until April 2020.Pretty Mama was born when I struggled to find breastfeeding friendly clothing that would compliment my style as a mid 20 year old mama. There was a clear gap in the market so we decided to create a brand to fill the gap! Just over 2 years on from launch we have expended our range of products and have so much to look forward to this year in growing our brand, and it’s all thanks to you - our amazing customers and followers for supporting us! We love you all 🥰
The most stunning red we have probably ever seen… . . . #packanorder #packanorderwithme #order #maternity #nursingbra #maternityunderwear #breastfeeding #maternitylingerie #motherhood #mumsnet #breastfeedingjourney #breastfeedingclothes #normalisebreastfeeding #nursingclothing #breastfeedingjumper #baby #breastmilk #breastfedbaby #liquidgold #breastfeedingsupport #breastfeedingmama #lactating #breastfed #breastfeedingmom #breastfeedingsupport #postpartum #breastfeedingtips #bonding #breastfeedingawareness #dragonsden
The most stunning red we have probably ever seen… . . . #packanorder #packanorderwithme #order #maternity #nursingbra #maternityunderwear #breastfeeding #maternitylingerie #motherhood #mumsnet #breastfeedingjourney #breastfeedingclothes #normalisebreastfeeding #nursingclothing #breastfeedingjumper #baby #breastmilk #breastfedbaby #liquidgold #breastfeedingsupport #breastfeedingmama #lactating #breastfed #breastfeedingmom #breastfeedingsupport #postpartum #breastfeedingtips #bonding #breastfeedingawareness #dragonsden
YAAY! 🌟We have been shortlisted as a FINALIST in this years @entrepreneursgb Awards for ‘Start Up of the Year’ 2022 category.We are so excited and honoured to have been selected - what an amazing achievement for us and our brand!
YAAY! 🌟We have been shortlisted as a FINALIST in this years @entrepreneursgb Awards for ‘Start Up of the Year’ 2022 category.We are so excited and honoured to have been selected - what an amazing achievement for us and our brand!
Can we hear a little commotion for the black breastfeeding tee??Restocked: Effortlessly cool and stylish, this essential tee is cut to an exaggerated, oversized fit! A mama’s wardrobe essential🤱 . . . #smallbusiness #maternity #nursingbra #maternityunderwear #breastfeeding #maternitylingerie #motherhood #mumsnet #breastfeedingjourney #breastfeedingclothes #normalisebreastfeeding #nursingclothing #breastfeedingjumper #baby #breastmilk #newmum #parenting #breastfedbaby #liquidgold #breastfeedingsupport #breastfeedingmama #lactating #breastfed #breastfeedingmom #breastfeedingsupport #postpartum #breastfeedingtips #myjourney #bonding #breastfeedingawareness #dragonsden
Can we hear a little commotion for the black breastfeeding tee??Restocked: Effortlessly cool and stylish, this essential tee is cut to an exaggerated, oversized fit! A mama’s wardrobe essential🤱 . . . #smallbusiness #maternity #nursingbra #maternityunderwear #breastfeeding #maternitylingerie #motherhood #mumsnet #breastfeedingjourney #breastfeedingclothes #normalisebreastfeeding #nursingclothing #breastfeedingjumper #baby #breastmilk #newmum #parenting #breastfedbaby #liquidgold #breastfeedingsupport #breastfeedingmama #lactating #breastfed #breastfeedingmom #breastfeedingsupport #postpartum #breastfeedingtips #myjourney #bonding #breastfeedingawareness #dragonsden
This really couldn’t be more accurate.Most nights, once the kids are in bed I sit and think ‘I should have done this and this and this today’ but then I also look back and think, I never had 5 mins alone either to chill out. Tell me this isn’t just me?
This really couldn’t be more accurate.Most nights, once the kids are in bed I sit and think ‘I should have done this and this and this today’ but then I also look back and think, I never had 5 mins alone either to chill out. Tell me this isn’t just me?
Your breastfeeding jumper of dreams 🫶 . . . #smallbusiness #maternity #nursingbra #maternityunderwear #breastfeeding #maternitylingerie #motherhood #mumsnet #breastfeedingjourney #breastfeedingclothes #normalisebreastfeeding #nursingclothing #breastfeedingjumper #baby #breastmilk #newmum #parenting #breastfedbaby #liquidgold #breastfeedingsupport #breastfeedingmama #lactating #breastfed #breastfeedingmom #breastfeedingsupport #postpartum #breastfeedingtips #myjourney #bonding #breastfeedingawareness #dragonsden
Your breastfeeding jumper of dreams 🫶 . . . #smallbusiness #maternity #nursingbra #maternityunderwear #breastfeeding #maternitylingerie #motherhood #mumsnet #breastfeedingjourney #breastfeedingclothes #normalisebreastfeeding #nursingclothing #breastfeedingjumper #baby #breastmilk #newmum #parenting #breastfedbaby #liquidgold #breastfeedingsupport #breastfeedingmama #lactating #breastfed #breastfeedingmom #breastfeedingsupport #postpartum #breastfeedingtips #myjourney #bonding #breastfeedingawareness #dragonsden
It’s a National Pink Day 💕 Use code ‘Pink’ for 15% off at the checkout today on any of our pink items YAY! Ends midnight 23/6/2022 . . . #packanorder #packanorderwithme #order #maternity #nursingbra #maternityunderwear #breastfeeding #maternitylingerie #motherhood #mumsnet #breastfeedingjourney #breastfeedingclothes #normalisebreastfeeding #nursingclothing #breastfeedingjumper #baby #breastmilk #breastfedbaby #liquidgold #breastfeedingsupport #breastfeedingmama #lactating #breastfed #breastfeedingmom #breastfeedingsupport #postpartum #breastfeedingtips #bonding #breastfeedingawareness #dragonsden
It’s a National Pink Day 💕 Use code ‘Pink’ for 15% off at the checkout today on any of our pink items YAY! Ends midnight 23/6/2022 . . . #packanorder #packanorderwithme #order #maternity #nursingbra #maternityunderwear #breastfeeding #maternitylingerie #motherhood #mumsnet #breastfeedingjourney #breastfeedingclothes #normalisebreastfeeding #nursingclothing #breastfeedingjumper #baby #breastmilk #breastfedbaby #liquidgold #breastfeedingsupport #breastfeedingmama #lactating #breastfed #breastfeedingmom #breastfeedingsupport #postpartum #breastfeedingtips #bonding #breastfeedingawareness #dragonsden
Our blush pink t-shirt will be re-stocked very soon and we can’t wait! . . . #packanorder #packanorderwithme #order #maternity #nursingbra #maternityunderwear #breastfeeding #maternitylingerie #motherhood #mumsnet #breastfeedingjourney #breastfeedingclothes #normalisebreastfeeding #nursingclothing #breastfeedingjumper #baby #breastmilk #breastfedbaby #liquidgold #breastfeedingsupport #breastfeedingmama #lactating #breastfed #breastfeedingmom #breastfeedingsupport #postpartum #breastfeedingtips #bonding #breastfeedingawareness #dragonsden
Our blush pink t-shirt will be re-stocked very soon and we can’t wait! . . . #packanorder #packanorderwithme #order #maternity #nursingbra #maternityunderwear #breastfeeding #maternitylingerie #motherhood #mumsnet #breastfeedingjourney #breastfeedingclothes #normalisebreastfeeding #nursingclothing #breastfeedingjumper #baby #breastmilk #breastfedbaby #liquidgold #breastfeedingsupport #breastfeedingmama #lactating #breastfed #breastfeedingmom #breastfeedingsupport #postpartum #breastfeedingtips #bonding #breastfeedingawareness #dragonsden