Made by a mama, for mamas
Family run, founded by two sisters
As seen on Dragons' Den
BBC, 2022 & 2024
Designed in the UK
Ultra-discreet, design-registered zip
Free UK delivery over £75
Next-day DPD, Monday to Friday

As Seen On Dragons' Den

An emotional pitch that will change their lives forever 🐉 Dragons' Den 🔥 BBC | Pretty Mama

Nursing Clothes Designed for Real Life

Discover women’s nursing clothes that make feeding easy, wherever your day takes you. At Pretty Mama, every piece hides a design-registered zip, so you can feed or pump quickly and discreetly without lifting, pulling or layering up. It looks like your everyday wardrobe, not “nursing wear”, so you’ll keep reaching for it long after your feeding journey ends.

From soft nursing t-shirts and ribbed long-sleeved tops to cosy jumpers and sweatshirts, hoodies, fleeces and easy t-shirt dresses, our range is built for school runs, coffee dates, night feeds and everything in between. Each style has a relaxed, oversized fit that’s comfortable on a postpartum body, so if you’re between sizes, size down. Our size guide will help you find your fit.

Made by a Mama, for Mamas

Pretty Mama is a family-run brand founded by two sisters. We started because finding nursing clothes that felt like us was almost impossible. Every style is designed in the UK and made to last, so it can see you through pregnancy, feeding and beyond.

Since appearing on BBC’s Dragons’ Den, we’ve helped thousands of mamas feel confident feeding at home, out and about, and everywhere in between.